Indispensable Principles of a User Centered Mobile App Design Approach

An aesthetic mobile application development company follows a process with different stages, all of which leads to single common purpose i.e. “user centered mobile experience”. In simple terms it means, solving user problems through seamless interface. 

How to go about implementing a user centered design into your mobile app? Let us find out. 

It always starts with the user 

App abandonment is a common problem with most apps abandoned on first glance, or probably few uses. The best way to deal with this situation is to understand the pain points of users, and address their needs directly. Drawing maps of user journey through the app, and sketching user personas for product discovery, can aid you in doing this. 

Carving out personas of users 

You need to answer questions like when, where, what, and who, for understanding the demographics of your users. Answering these questions help you with providing behavioral tendencies of users. In addition, it also provides insights on product UI/UX considerations. 

• Who are your actual users or target audience? 

• What are the expectations of users from your app? 

• Where are those places for using your app? 

• When during the day is your app used? 

Mapping the journey of users 

Journey of a user depends upon the user persona held in store. For every user persona, it always starts with defining goals, and then creating a route for users to reach there. Looking from a design perspective, user journey plays a critical role in providing UI/UX foundation, getting users from point A to point B. 

Conducting additional research on brand and users 

After analyzing the product discovery, mapping the journey, drawing user persona, it is time now for some more research on brand and users. Checking out what the app feels like, with a deeper understanding of tone and personality, enhances your brand value. Moreover, sensible design decisions can be a result of having a deeper dive into the life of end users. Both these factors, helps to prioritize design elements, delivering a wonderful experience altogether.